If your AHR falls into “at risk” or “critical,” your account may get suspended.Īmazon will notify you if your AHR is off-target, and if you improve and address violations, your account health can go back to “good.” Order Defect Rate For example, if you have unresolved policy violations, this will affect your account health. Ultimately, your AHR is determined by the customer experience you’re offering to buyers. The AHR gives you an overview of your account and how well you are complying with Amazon’s selling policies. The idea is for Amazon to make sure you’re delivering excellent customer service to buyers. A large part of your performance metrics are benchmarks set from Amazon selling policies. Seller performance metrics are all about how well you’re performing as a seller. Let’s take a look at these metrics in-depth: Seller performance metrics Seller performance metrics: these are calculated by measuring if you’re meeting seller performance targets like cancellation rate and whether you’re complying with Amazon’s policies.īusiness performance metrics: these are made up of the analytical data associated with your Amazon account, such as the number of orders. If you see an “Add to Cart” button on the product detail page, congrats - you’ve made the buy box! An overview of Amazon seller metricsĪmazon metrics can be broken into these two categories: You can check if you’ve made the Buy Box by checking the product detail page for your ASIN. So, if you’re not performing well in these areas, you have a lower chance of making the Buy Box - which could, in turn, lower sales. Amazon assesses stock data to determine whether products are available for buyers, and Amazon uses your seller ratings as a measure of customer service. Order Defect Rate (ODR) is the most important performance factor. If a buyer clicks “Add to Cart,” they are purchasing the offer in the Buy Box.īuy Box eligibility comes down to meeting seller performance metrics. The Buy Box - recently renamed as the Featured Offer placement - is the first price option a buyer sees when they view an Amazon listing with multiple sellers. According to Search Engine Journal, 70% of buyers don’t click past the first page of Amazon search results.Ĭheck out this blog post to pick up some tips to improve your sales. The search results position has a huge impact on whether or not a customer engages with your product. Performance metrics help you gauge how your product pages are doing in each of these categories, so you can improve their search ranking. Delivery time: do customers receive their products quickly?. Performance history: do you have a high fulfillment cancellation rate?.Price: are your products priced competitively?.Customer reviews: are customers satisfied with your products, or do you have loads of negative reviews?.Sales conversion rate: do your items sell well?.Keywords: does your listing include the search terms consumers look for?.Product rankingĪlthough Amazon has not released information on its search algorithm, there are a few benchmarks that determine your product’s ranking on search results pages. A high order rate, for example, doesn’t just mean greater revenue - it could also mean more product reviews, better Buy Box placement, and a higher ranking in product searches. Your seller metrics directly impact how you’re positioned in Amazon’s marketplace. But first - why do Amazon seller metrics matter? Track these figures regularly to understand what you need to improve and grow your Amazon business. That’s why we’ve compiled this list of Amazon seller metrics. But with so many metrics to track, it can be difficult to know which ones are worth focusing on and improving. One of the key ways to improve your sales is to analyze your seller data. But you’re looking for ways to improve your sales even further by analyzing your seller data. You’ve been selling on Amazon for a while, and it’s going well, thanks to the tips you picked up from the Amazon Selling Guide.
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